Kassim Denim – Every Fade, Has a Story

24th January 2017     Event Fabrics Fashion Future Fabrics Expo Ethical Future Fabrics Virtual Expo Interview


The Sustainable Angle teamed up with our longstanding sponsor of the Future Fabrics Expo, Kassim Denim to talk about the future of denim. We have had the pleasure of showcasing the forward-thinking Pakistan based mill Kassim Denim for several years now, and are delighted to welcome them back once again as sponsors of the 6th Future Fabrics Expo 25-26th Jan’17 (Tickets available here: http://bit.ly/2dP00xN). Kassim Denim have worked with some of the world’s best known fashion brands to create top quality materials, and are constantly working on innovations to reduce the negative impact of the textiles industry.


We asked Sohail Ahamed, market developer at Kassim denim to tell us more about their work and how they see the future of denim in terms of sustainability. Read the full conversation below, and discover a range of Kassim Denim fabrics with a reduced social and environmental at www.futurefabricsvirtualexpo.com

TSA – Kassim Textiles have been supporters of the Future Fabrics Expo for many years, also generously sponsoring the Future Fabrics Virtual Expo, our online showcase of sustainable materials, since its inception. Can you tell us why you think it’s important for Kassim to work with organizations like The Sustainable Angle, and projects like the Future Fabrics Expo and Future Fabrics Virtual Expo?

K – Working with TSA and The Future Fabrics Expo (FFE) has always been our affirmation in the belief that the world needs a more sustainable and eco-friendly environment. Simply put, we define sustainability as to keep doing what we have been doing while leaving behind enough resources for the coming generations to keep doing it too.Being a part of FFE we have the chance of both showing the world what we do and to also learn what others are doing in their respective fields.


TSA – The Future Fabrics Expo is based in London, and you also exhibit at trade fairs elsewhere in Europe and Asia. Looking back at 2016, have you noticed a significant difference in these markets when it comes to knowledge of sustainability and demand for sustainable materials, and (how) does this influence Kassim’s development of more sustainable materials?

K – Over the past year’s brands, buyers, and the end consumer have become more conscious and aware of the declining environment and the impacts it is having on mother nature and the earth.

This gives Kassim the added impetus to drive our sustainable production further in line with our corporate statement “Kassim Denim has always strived to be eco-friendly producing sustainable denim fabrics, and our “Green Kassim” is based on these principles and includes a dedication to protecting the health and safety of our employees and others, and using resources more efficiently. Our sustainability vision focuses on three major areas: manufacturing excellence, product sustainability and corporate citizenship. KASSIM is committed to conducting all affairs lawfully and with integrity and to ensuring excellence in environmental, safety, and all other areas of compliance.

TSA – Kassim Textiles produces a vast amount of denim for the global market. Can you tell us about the most innovative types of raw materials you produce that have a reduced environmental impact, and are there any processes you are working with that you think could be good alternatives for the future?

K For us at Kassim it’s important that we develop our processes to be as efficient as possible throughout the whole supply chain. For us sustainability is to always have future generations in mind, and reduce our environmental impact so that we leave enough resources behind for future generations to come. “Sustainable, environmentally responsible, green management” are the key factors to Kassim Denim’s endeavors to produce the best denim fabrics possible, whilst maintaining the true essentials of being environmentally friendly, to match up with the drive of consumers to buy sustainable products.

Each of these three perspectives are integral parts of our commitment for integration of an environmental and social lens into core operational and financial management – from material sourcing through product design, manufacturing, distribution, delivery and end-of-life management.


TSA – The textile industry is the second most polluting industry in the world. What do you think are the most pressing environmental and social challenges in the fashion and textile industry? What needs to be done so the textile industry increases the use of materials with a lower environmental impact?

K – It’s true that the Textile Industry is the second most polluting industry, and the most pressing challenges for the textile industry is how to lower the use of water, keep a check and balance on the carbon foot print, and most of all making products from bio-degradable materials and in turn producing products that can be easily recycled,

TSA – What are Kassim denim’s plans moving forward?

K – Moving forward Kassim denim and in line with our “Green Denim” concept, we are stressing on the use of more compliant chemicals, and including fibers that are proven sustainable.

Kassim Denim offers a broad selection of fabrics with an reduced environmental impact in fibre type ranging from organic cotton, linen, Tencel®, to recycled polyester etc. to discover more about Kassim Denim,  visit The Future Fabrics Expo (25-26th Jan) 2017 or online at www.futurefabricsvirtualexpo.com

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