New clothing design award announced to target environmental impact of clothes
written by Charlotte Turner
The brand new SCAP Extending the Life of Clothes Design Awards (SCAP ELC Awards) is looking for designers to develop innovative solutions to clothes that are wearable for longer. The winner will receive £5,000 and the opportunity to progress their work and develop it for a commercial market.
SCAP ELC Awards is being brought to you by WRAP, the organisation behind the Sustainable Clothing Action Plan (SCAP) and Love Your Clothes, with support from Defra, British Fashion Council, The Knowledge Transfer Network, InnovateUK and ModeConnect.
The SCAP ELC Awards will challenge designers to address the key reasons for garment failure, which lead to items being thrown away. The concepts not only need to achieve solutions to longer life times, but also deliver ideas that are fashionable and saleable.
‘Extending the life of clothes’ is a key focus for the sector commitment, SCAP 2020, with many retailers, brands and even reprocessers signed up to it; all aiming to reduce the environmental impacts of clothes. (SCAP 2020 signatories and supporters include Stella McCartney, ASOS, John Lewis, M&S, Ted Baker and Whistles.)
Marcus Gover, WRAP Director and ELC Awards judge, said: “This is a great opportunity for designers to bring this issue to life. By applying their creativity and innovation to either sourcing or developing low impact, high quality fibres, and engineering garments that will last longer, they can instigate real change.
“We need the sector to embrace this new approach to designing clothes.”
Resources Management Minister Dan Rogerson said: “I’m delighted to support the launch of this award which celebrates the vital role designers have to play in developing and promoting sustainable fashion. Their innovations can bring us closer to a more circular economy which will benefit both businesses and the environment.”
All submissions will be assessed by a panel of judges made up of industry professionals and academics that collectively hold a wide range of knowledge and expertise in the sector, including The Sustainable Angle’s curator and educational consultant Amanda Johnston, who is also a Lecturer at the London College of Fashion.
All interested applicants must register by 24 November 2014. For details on how to register and to view the full awards brief and supporting information please visit www.wrap.org.uk/scap-elc-awards.
Follow the progress and get involved on Twitter by using #design4longevity.