Mercedes-Benz Fashion Week in Istanbul
13th September 2018
Mercedes- Benz Fashion Week in Istanbul
On the 13th of September The Sustainable Angle’s curator Amanda Johnston was invited to join the Lenzing Sustainability panel discussion during Mercedes-Benz Fashion Week in Istanbul. This year the event was held at the Zorlu Performing Arts Centre, nestled within the luxurious Zorlu shopping centre.
The history of Istanbul Fashion Week only dates back to 2008, then named Fashion Lab, expanding to become a fully-fledged fashion week in 2010.
The panel were greeted by a packed theatre with a diverse audience comprised of fashion fans, industry insiders, buyers, journalists, bloggers, influencers and photographers.
The discussion was chaired by renowned journalist Ferhan Istanbullu, and the panel was coordinated by Hale Saracoglu from Lenzing, who also contributed her expertise in the fashion industry supply chain and in the field of man made cellulosics. She conveyed the importance of clear communication around sustainability to the discussion. Hale explained and highlighted the FSC certified wood feedstock, closed loop production process and key benefits of different Lenzing fibres such as Tencel™, Eco Vero™ and Refibra™.
Ferhan was interested to hear the panel’s thoughts on defining sustainability, and to frame the importance of our fast fashion habits as contributors to the culture of fashion consumption. The panel observed that with fast fashion we have been led to consume very easily in excess quantities. We can throw away the products we don’t like or we don’t want anymore so easily, as their price suggests that their value is disposable, and we have lost the desire, patience and knowledge to care for and repair our clothing.
The challenges designers and brands face today is in implementing holistic sustainable practices- and understanding that sustainability goes beyond choosing the right fibres or production processes, but is also about the quality and longevity of garments, in order to stem the huge environmental impact that comes from today’s throw away culture of clothing.
Amanda introduced the work of the The Sustainable Angle, what we do, and how we developed our criteria, highlighting examples of more sustainable and responsible materials for fashion in both man-made and natural fibres which have a low environmental impact, highlighting the variety of choices available and the necessity to move away from unsustainable non-renewable virgin polyester and conventionally grown cotton currently dominating the market. We discussed the need for diversification of the global fibre basket, and the crucial need to develop circular models throughout the textiles supply chain, and through to product in order to provide solutions to our growing, and unmanageable material waste streams. We shared the interest from industry partners in projects that propose how we may think differently about material sources in the future, and how we manage those waste streams.
At retail lack of information on labels means that consumers don’t know where the fabric come from, what is it made of? The answers to these questions and transparency of process are important. For example TENCEL™ branded fibers come from trees. But, understanding the processes that makes the fibre, yarn and fabric are as important as the raw material of fabrics, only this way we may understand its impact to the environment and make informed choices when we shop. The need for full transparency of information, certifications and supply chain traceability being key.
Simone Seisl, Materials expert, Ambassador and Consultant for Textile Exchange said; ‘we are talking about a very serious subject with global climate change, and we need to act as a community to create a change. We have duties individually both in our professional work environment and personally in our private life. We don’t expect anyone to make a dramatic change from day one to day two however starting from today we need to start this movement step by step. Water waste, global climate change and the micro-plastic issue in the oceans are some of the environmental problems. There is no one solution to all, all the problems are linked together.’
Simone flagged up an opportunity and observed that Turkey is a key player in Denim production in the world, and that Textile Exchange believe that Turkey is poised to play an important role in the successful recycling of Denim in the future, lowering the impact on natural resources and initiating an important step towards the circular economy for textiles.
All agreed there is now an urgency to investigate how we can produce raw materials more sustainably, and innovate, by first thinking in a solutions based way. Also, discussions about some of the new innovations and solutions, developed to address our most pressing sustainability issues, including leather alternatives and the interest in recycling technologies and pre and post consumer industry and food waste materials suggested a new, responsibly produced materials landscape for the future.
The discussion concluded with a Q&A, of not only consumer habits and how to make the right fibre choices, but most importantly of how to think creatively, how sustainability should be recognised as a game changer and an opportunity, for businesses to future proof their operations. The discussion also drew attention to the significance of the impact that we as consumers and industry practitioners can have through our everyday choices.
Many thanks to Hale and the team at Lenzing Istanbul for their organisation and hospitality.